Certificate in Digital Marketing “CDM” is the right step if you are looking forward to gaining the core knowledge, skills, and techniques of Digital Marketing.
Certificate in Digital Marketing (CDM)
CDM is a fully-fledged Digital Marketing program designed to help you go from a fundamental level to the performing level through main 5 modules of Digital Marketing delivered by industry experts and best practitioners in Egypt.
Modules Overview:
Facebook & Instagram Community Management
I have spent a lot of time deconstructing what it takes to learn a game engine from scratch. What it is that you should focus on first and what you should avoid until later.
Facebook & Instagram Advertising (24 Hours)
This module provides you with the essentials of the Social Media communication industry and its landscape where you will know the known tools and techniques for social media marketing, and how to set up and optimize your Facebook campaigns.
Content Creation for Social Media (12 Hours)
By the end of this module, you will be able to understand what is your brand persona and your Buyer persona and how to set your editorial plan and the right voice of tune to easily reach your target audience throughout the social media platforms.
Search Engine Optimization (SEO) (12 Hours)
SEO is one of the most cost effective digital marketing strategies as it can deliver hundreds of targeted leads per day to your business for free. This module is a step by step guide to achieving a top ranking in Google search. Explained in the best practices model and all tools recommended.
Google GDN & YouTube Advertising (12 Hours)
Google has a huge network to display to ad on websites and every marketer should consider using this to market for his/her product. Your client is out there reading an article about the latest Yoga techniques on a famous sports website.
Certificate in Digital Marketing (CDM)
— DM Arts Academy
- Facebook & Instagram Advertising This module provides you with the essentials of the Social Media communication industry and its landscape where you will learn the known tools and techniques for social media marketing, and how to set up and optimize your Facebook campaigns.
- Content Creation for Social Media By the end of this module, you will be able to understand what is your brand persona and your Buyer persona and how to set your editorial plan and the right voice of tune to easily reach your target audience throughout the social media platforms.
- Search Engine Optimization (SEO) SEO is one of the most cost-effective digital marketing strategies as it can deliver hundreds of targeted leads per day to your business for free. This module is a step-by-step guide to achieving a top ranking in Google search. Explained in the best practices model and all tools recommended.
- Google GDN, and YOUTUBE Advertising on Google is the main part of Digital Marketing. Google empowers businesses with very effective features and tools to reach their consumers wherever they are. In this module, Google Search campaigns are covered. The optimum set-up for them and the important tips to create and best results are also covered.