Category:
CDM, Search Engine Optimization, Training Programs
Teacher
Eng. Ahmed Sabry
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Search Engine Optimization (SEO)

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Enrolled: 11549 students
Duration: 12 Hours
Level: Beginner

Working Hours

Monday 9:00 am - 10.00 pm
Tuesday 9:00 am - 10.00 pm
Wednesday 9:00 am - 10.00 pm
Thursday 9:00 am - 10.00 pm
Friday 10:00 am - 5.00 pm
Saturday 10:00 am - 5.00 pm
Sunday 9:00 am - 10.00 pm

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SEO for Ecommerce

Search Engine Optimization (SEO) Course

SEO is one of the most cost effective digital marketing strategies as it can deliver hundreds of targeted leads per day to your business for free. This module is a step by step guide to achieving a top ranking in Google search. Explained in the best practices model and all tools recommended.

Course Introduction

What will you learn?

  • Understanding how Search Engines Work.
  • How to select the best keywords for your website.
  • How to optimize web pages using all available on-page ranking factors.
  • How to prepare web site for search engine robot visit.
  • Optimizing Dynamic Web Site and Off-page Optimization.
  • Using Google Web Master Tool for Optimization.

Course Outlines

Understand how Search Engines Work:

  • Basic Terms to Help in Understanding SEO
  • Definition of SEO
  • Compare SEO & SEM
  • How Search Engines Works
  • Crawlers / Robots / Spiders
  • Stages: Crawling, Indexing, & Ranking

Prepare the website using Sitemap.xml & Robot file creation:

  • Keyword Research
  • Understanding Keyword Research
  • Keywords targeting and prioritizing
  • Evaluate keyword competitiveness
  • The Purchase Funnel Keywords
  • Google Keyword Planner Tool

How to use Off-Page rank factors to support your ranking on Google:

  • Off-Page Optimization
  • Quality back- link building
  • Social Media referrals importance
  • Using Google Web Master Tool for Optimization

How to use Google Web Master tool to optimize your web site (WebMaster):

  • Monitoring and Tuning
  • Google Web Master tool
  • Google Analytics Monitoring
  • SEO Marketing Tools

Understanding On-Page Ranking Factors:

  • URL structure & domain Optimization
  • Title Tag Optimization
  • Description Meta-Data Tag Optimization
  • Headline Tag Optimization
  • Content Writing for Search Engine
  • Images and Alt Tag Optimization
  • Internal & External Links Optimization

How to prepare web site for search engine robot visit

How to Use Auditing Tools to Test & Evaluate Page

Download the course outline

File size: 2 mB

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