Instagram for e-Commerce

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Enrolled: 785 students
Duration: 12 Hours
Level: Beginner

Working Hours

Monday 9:00 am - 10.00 pm
Tuesday 9:00 am - 10.00 pm
Wednesday 9:00 am - 10.00 pm
Thursday 9:00 am - 10.00 pm
Friday 10:00 am - 5.00 pm
Saturday 10:00 am - 5.00 pm
Sunday 9:00 am - 10.00 pm

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ig for ecommerce

How To Use Instagram To Grow Your Ecommerce Store?

This course provides you with the essentials of the Social Media communication industry and its landscape where you will know the known tools and techniques for social media marketing, and how to set up and optimize your Instagram campaigns.

Instagram is known as a photo-sharing platform, but it is also used for growing eCommerce sales. A lot of retailers and eCommerce website owners use Instagram to make more sales online.

Use of this popular photo-sharing platform is not limited to large brands only as small eCommerce businesses also use Instagram for reaching out to more customers, and grow their sales.

Do you want to grow your eCommerce sales? Are you looking for cost-effective ways to spread the word about your eCommerce business?

Course Introduction

What will you learn?

  • Community Management for Instagram.
  • Be able to create a campaign using business manager.
  • Advertising on Instagram.
  • Understanding Types of Campaign Objectives.
  • A/B Testing & its importance.
  • How to set up the Highest Return with the lowest cost.
  • Creating Ads Reporting and reading the insights.
  • Moderation & Crisis Management.

Course Outlines

Community management for Instagram:

  • Introduction about Instagram.
  • Create a page (Select the page category for the relevant industry).
  • Create an Instagram account (Difference between Personal, Creator, and Business accounts).
  • Tools for community management basics.
  • Page insights and how to read them to improve the page.

Advertising on Instagram:

  • How to create a business account.
  • Difference between Business account, ad account, and Personal ad account.
  • Different Types of campaign objectives.
  • Why does this type of campaign fall under this category (engagement > consideration).
  • Creating a campaign using the right objective according to the business plan.
  • Indifference between the campaign, ad set, and ad.
  • What does each could include?

Targeting:

  • Targeting the right audience.
  • Setting up core audience.
  • Setting up custom audience.
  • Setting up look-alike audience.
  • A/B Testing & its importance.

Bidding & Budgeting:

  • Bidding concept.
  • Campaigns optimizations.

IG for e-commerce

File size: 4 mB
Instagram for e-Commerce
Price:
4,100E£