Content Creation for Social Media

Get course

2,600E£

Enrolled: 4560 students

Duration: 12 Hours

Level: Beginner

Working Hours

Monday	9:00 am - 10.00 pm
Tuesday	9:00 am - 10.00 pm
Wednesday	9:00 am - 10.00 pm
Thursday	9:00 am - 10.00 pm
Friday	10:00 am - 5.00 pm
Saturday	10:00 am - 5.00 pm
Sunday	9:00 am - 10.00 pm

Description

Content Creation Course

By the end of this course, you will be able to understand what is your brand persona and your Buyer persona and how to set your editorial plan and the right voice of tune to easily reach your target audience throughout the social media platforms.

Course Introduction

What will you learn?

Introductory Knowledge of Content Strategy.
How to plan buyer & brand personae, and competitor analysis.
Understand the difference between Content Strategy and Content Calendar and the types of posts.
Content Creation Skill using STEPPS Technique through Content Analysis.
Building Content Creation Skill in storytelling.
Enhancing Content Creation Skill.

Course Outlines

STEPS TO CREATE CONTENT STRATEGY:

How to Set Objectives (Audience Engagement)
How to Create Situation (Analysis)
How to Identify Target Audience and Buyer Persona
How to Design Brand Persona / Tone of voice

Media types (owned, paid, earned)
Content copyrights
What makes my content unique and successful?
How to set Success metrics (KPIs)
Research Methods
Content Marketing Funnel
Content Pillars

CONTENT CALENDAR:

Content Strategy vs. Content Calendar
How to implement a Content Calendar

Introduction about a Post:

Types of posts in terms of paid and organic
Understanding of different platforms and characteristics of posts for each
Detailed Characteristics of Facebook & Instagram content

Analysis of the Structure of Good Content:

What is STEPPS technique (Social Currency, Triggers, Emotions, Public, Practical Value and Stories)
Examples of each acronym (Texts in both Arabic and English)

Building the Skill of Content Creation: