Category:
Digital Marketing Strategy, PDM, Training Programs
Teacher
DMArts Master
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Strategic Digital Marketing Planning

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Enrolled: 0 students
Duration: 12 Hours
Level: Advanced

Working Hours

Monday 9:00 am - 10.00 pm
Tuesday 9:00 am - 10.00 pm
Wednesday 9:00 am - 10.00 pm
Thursday 9:00 am - 10.00 pm
Friday 10:00 am - 5.00 pm
Saturday 10:00 am - 5.00 pm
Sunday 9:00 am - 10.00 pm

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Strategic Digital Marketing Planning

Strategic Digital Marketing Planning Course

In this module, you will be given the ability to design a fully structured digital marketing strategy through interactive presentations case studies and team exercises. You will exploit new digital tactical tools; build an integrated strategy; develop your plan and measure results.

Course Introduction

What will you learn?

  • How to Create Situation analysis.
  • Understanding of Strategy Setting.
  • Select the suitable channel for your digital communication.
  • How to allocate budget and suitable controlling metrics.
  • How to Develop Digital Marketing Plan.

Course Outlines

Understand What is SOSTAC Model:

  • Situation Analysis using 5Cs
  • Situation Analysis using SWOT
  • Situation Analysis using PESTEL

Know your target customer:

  • STP strategy setting
  • Branding & Positioning
  • Acquisition Vs Retention

Setting Digital marketing objectives:

  • Explain 5S objective setting

How to allocate budget for each media Channel

How to allocate the suitable metrics for your plan

How to Develop Digital Marketing Plan Project

Download Course Outlines

File size: 2 mB

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Strategic Digital Marketing Planning
Category:
Digital Marketing Strategy, PDM, Training Programs
Price:
3,000E£
Get Course