Category:
Digital Marketing Strategy, PDM, Training Programs
Teacher
DMArts Master
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Strategic Digital Marketing Planning

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Enrolled: 0 students
Duration: 12 Hours
Level: Advanced

Working Hours

Monday 9:00 am - 10.00 pm
Tuesday 9:00 am - 10.00 pm
Wednesday 9:00 am - 10.00 pm
Thursday 9:00 am - 10.00 pm
Friday 10:00 am - 5.00 pm
Saturday 10:00 am - 5.00 pm
Sunday 9:00 am - 10.00 pm

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Strategic Digital Marketing Planning

Strategic Digital Marketing Planning Course

In this module, you will be given the ability to design a fully structured digital marketing strategy through interactive presentations case studies and team exercises. You will exploit new digital tactical tools; build an integrated strategy; develop your plan and measure results.

Course Introduction

What will you learn?

  • How to Create Situation analysis.
  • Understanding of Strategy Setting.
  • Select the suitable channel for your digital communication.
  • How to allocate budget and suitable controlling metrics.
  • How to Develop Digital Marketing Plan.

Course Outlines

Understand What is SOSTAC Model:

  • Situation Analysis using 5Cs
  • Situation Analysis using SWOT
  • Situation Analysis using PESTEL

Know your target customer:

  • STP strategy setting
  • Branding & Positioning
  • Acquisition Vs Retention

Setting Digital marketing objectives:

  • Explain 5S objective setting

How to allocate budget for each media Channel

How to allocate the suitable metrics for your plan

How to Develop Digital Marketing Plan Project

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Category:
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Price:
3,950E£
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