Facebook & Instagram Advertising

Get course

4,150E£

Enrolled: 10099 students

Duration: 24 Hours

Level: Beginner

Working Hours

Monday	9:00 am - 10.00 pm
Tuesday	9:00 am - 10.00 pm
Wednesday	9:00 am - 10.00 pm
Thursday	9:00 am - 10.00 pm
Friday	10:00 am - 5.00 pm
Saturday	10:00 am - 5.00 pm
Sunday	9:00 am - 10.00 pm

Description

Social Media Marketing Course

This course provides you with the essentials of the Social Media communication industry and its landscape where you will know the known tools and techniques for social media marketing, and how to set up and optimize your Facebook campaigns.

Course Details

What will you learn?

Community Management for Facebook & Instagram.
Be able to create a campaign using business manager.
Advertising on Facebook & Instagram.
Understanding Types of Campaign Objectives.
A/B Testing & its importance.
How to set up the Highest Return with the lowest cost.
Creating Ads Reporting & Reading the insights.
Moderation & Crisis Management.

Course Outlines

Community management for Facebook & Instagram:

Introduction about Facebook & Instagram.
Create Facebook page (Select the page category for relevant industry).
Create Instagram account (Difference between Personal, Creator, Business accounts).
Tools for community management basics.
Page insights and how to read them to improve page.

Advertising on Facebook & Instagram:

How to create a business account.
Difference between Business account, ad account, Personal ad account.
Different Types of campaigns objectives.
Why does this type of campaign fall under this category (engagement > consideration).
Creating a campaign using the right objective according to the business plan.
Indifference between the campaign, ad set, and ad.
What does each could include?