AI in Digital Marketing

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4,950E£

Enrolled: 399 students

Duration: 12 Hours

Level: Advanced

Working Hours

Monday	9:00 am - 10.00 pm
Tuesday	9:00 am - 10.00 pm
Wednesday	9:00 am - 10.00 pm
Thursday	9:00 am - 10.00 pm
Friday	10:00 am - 5.00 pm
Saturday	10:00 am - 5.00 pm
Sunday	9:00 am - 10.00 pm

Description

Course Description

This comprehensive course explores the integration of Artificial Intelligence (AI) in various facets of digital marketing, including Search Engine Optimization (SEO), analytics, media buying, and content creation. Participants will gain practical insights into leveraging AI technologies to enhance marketing strategies and drive business success in the digital era.

What will you learn?

By the end of this course you will be able to do the following:

Media Buying and Targeting: Learn how AI enhances precision in media buying, targeting the right audience, and optimizing ad campaigns for maximum impact.
Content Creation and Personalization: Discover AI-driven content creation tools, chatbots, and personalization techniques to engage and convert users effectively.
AI-Powered SEO: Understand how AI algorithms impact search engine rankings and learn strategies to optimize content for improved visibility.
Analytics and Data-driven Decision Making: Explore AI tools for data analysis, predictive modeling, and extracting meaningful insights to inform marketing decisions.

Course Outlines

Introduction to AI in Digital Marketing – Overview of AI technologies – Relevance of AI in the digital marketing landscape
Media Buying and Targeting with AI – Programmatic advertising – Audience segmentation and targeting
AI in Content Creation – Automated content generation – Chatbots and conversational marketing
AI in SEO – Algorithmic changes and SEO strategies – Keyword optimization with AI tools
Analytics with AI – Predictive analytics for marketing – AI-driven insights and reporting
The most important AI tools

Who should attend:

This course is ideal for digital marketers, SEO specialists, data analysts, content creators, and marketing professionals aiming to harness the power of AI to optimize their strategies.
It is suitable for both beginners looking to understand the fundamentals and experienced professionals seeking to stay ahead in the rapidly evolving digital marketing landscape.
By the end of this course, participants will be equipped with practical skills to implement AI-driven solutions in their digital marketing campaigns, ultimately driving better results and ROI.