SM Monitoring & Reputation Management

Social media can provide your company with a wealth of information about what your customers and competitors really think about your organization. In this course, you will learn how to incorporate social media monitoring into your organization’s marketing strategy. How to compare key social listening and monitoring apps and find what each can do for your business. The course will demonstrate how to use social media monitoring for customer service, to find influencers, and to discover insights that could lead to new products or opportunities. Beside, how to identify issues and crisis situations where your company’s reputation may be at stake.