Advanced Google Advertising

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3,200E£

Enrolled: 0 students

Duration: 12 Hours

Level: Advanced

Working Hours

Monday	9:00 am - 10.00 pm
Tuesday	9:00 am - 10.00 pm
Wednesday	9:00 am - 10.00 pm
Thursday	9:00 am - 10.00 pm
Friday	10:00 am - 5.00 pm
Saturday	10:00 am - 5.00 pm
Sunday	9:00 am - 10.00 pm

Description

Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation

Google Ads offers advanced advertising strategies, so you can do even more with your campaigns. Discover campaign types Learn about advertising. Advanced Google Ads can help you take your online advertising to the next level. Explore these advanced resources, tools, and campaigns to get started.

What will you learn?

Access Google Ads tools for forecasting performance.
Budget Optimization techniques using a regression formula.
Advanced Concept Testing: moving beyond A/B ad testing to testing concepts.
Improving Geotargeting for Local Businesses With A Double Campaign Structure.
How To Setup, Run, Pivot & Interpret the Paid & Organic Report.
Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report.
Identify Opportunities Between Organic & Paid Listings.
Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts.
How to find the key pitfalls in any Google Ads account.
How to Audit a new or existing Google Ads account and find issues to improve upon quickly.
Utilize Dynamic Ad Customisers for more personalised ads.
Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant.
Google Ads reports in GA.
Understand attribution models and why the default last click is not always ideal.
Implement Machine Learning features within Google Ads to benefit your account in ways that human optimization could never reach.
Develop a multi-funnel remarketing strategy for GDN and search campaign.