Employer Branding

Employer Brand Defined:

• What is an employer brand?
• Why employer brand matters?
• Components of an employer brand
• A company’s reputation is its brand
• Factors that influence employer brands

Make Your Brand Compelling:

• What makes a compelling employer brand?
• Make an emotional connection
• Questions for a compelling employer brand
• Communicating your brand
• Employees as brand ambassadors

How Employer Brands Attract Talent:

• Replicating someone else’s brand won’t work
• What top candidates want in an employer
• The impact on customers and profits
• What a strong employer brand can’t overcome

Building Your Brand to Attract Talent:

• How candidates evaluate potential employers?
• How to appeal to the self-centric candidates?
• Image is everything
• Attraction is more than skin deep