Category:
Digital Marketing Strategy, PDM, Training Programs
Teacher
Eng. Ahmed Sabry
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Customer Relation Management “CRM”

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Enrolled: 0 students
Duration: 12 Hours
Level: Advanced

Working Hours

Monday 9:00 am - 10.00 pm
Tuesday 9:00 am - 10.00 pm
Wednesday 9:00 am - 10.00 pm
Thursday 9:00 am - 10.00 pm
Friday 10:00 am - 5.00 pm
Saturday 10:00 am - 5.00 pm
Sunday 9:00 am - 10.00 pm

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Customer Relation Management “CRM”

Social CRM & Marketing Automation Course

Marketing Automation module is what every marketer needs in the field of digital marketing, Media, or Digital to perform a successful fully integrated digital campaign. Learn the secrets to performing a successful fully integrated platform for digital marketing and sales process.

What will you learn?

  • Understanding of what is Marketing Automation.
  • How to design user journey and customer experience.
  • Setup CRM and Setup Lead Scoring & Nurturing.
  • How to upgrade CRM to be Marketing Automation System.
  • Setup Email Marketing.
  • Using email marketing for lead nurturing.

Course Outlines

Understand Marketing Automation:

  • Introduction to Marketing Automation
  • MA industry landscape

Understand lead management techniques:

  • Lead Management
  • Design User journey

How to design user journey:

  • Journey Builder
  • Setup predefined customer experience

How to setup CRM:

  • Build Customer Relation Management (CRM)
  • How to setup lead scoring
  • How to setup lead nurturing

How to upgrade CRM to be Marketing Automation System:

  • Link social media communication with CRM
  • Link digital channels with CRM
  • Zoho CRM+

Understand how to setup Email marketing:

  • Benefits of Email Marketing
  • Types of email marketing
  • Build & manage email lists
  • How to design killer email
  • Case studies of email marketing

How to use email marketing for lead nurturing:

  • Lead nurturing using Email marketing
  • How to setup chain Email

Download PDF Outlines

File size: 370 kb

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Customer Relation Management “CRM”
Category:
Digital Marketing Strategy, PDM, Training Programs
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2,500E£
Get Course