Advanced Facebook Advertising

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4,950E£

Enrolled: 326 students

Duration: 12 Hours

Level: Advanced

Working Hours

Monday	9:00 am - 10.00 pm
Tuesday	9:00 am - 10.00 pm
Wednesday	9:00 am - 10.00 pm
Thursday	9:00 am - 10.00 pm
Friday	10:00 am - 5.00 pm
Saturday	10:00 am - 5.00 pm
Sunday	9:00 am - 10.00 pm

Description

Advanced Facebook Advertising Course

We believe that this part should be strategic and delivering an adequate amount of scientific knowledge, so the course should be including the full capabilities that qualify Trainees to have a full supervision over the whole process within the Facebook advertising as well as some advanced tactics and more in depth technical details.

What will you learn?

How to create a media buying plan “ Facebook oriented“.
Understanding The concept of how the algorithm works.
Advanced Bidding Tips “Strategies”.
Understanding the Messages Campaigns and Chatbots.
Learning Advanced Tracking using Pixel.
Understanding of App Events, Purchase Events, and Offline Events.

Course Outlines

How to create a media buying plan “Facebook oriented”:

Determining the objectives and to be consistent with the actual marketing strategy.

Technical paper work process “Facebook Oriented”:

Marketing plan, media plan, content plan, publishing previous points on the other platforms. plan.

The concept of how the algorithm works:

Advanced Bidding Tips “Strategies“
Messages Campaigns
Chatbots
Best Practice in Conversion Campaigns
Best Practice in Lead Generation Campaigns

Advanced Tracking using Pixel:

App Events
Purchase Events
Offline Events

Advanced tactics & Best Practices:

Including and not limited to parameters of how to supervise others` work by having a glance of art direction.
Applying brand guidelines on visual elements including designs & web design, and content & moderation tips.

Advanced KPIs Measurements.